Milan Summit
Presented by - Nov 17-18, 2015

Global Attendees

Carlo Capasa

President, Camera Nazionale della Moda Italiana

Having years of experience in fashion strategy, production and distribution, Lecce-born Capasa worked with and headed prestigious brands before becoming CEO of Costume National, a position he still holds from 1986 when he co-founded it with his brother Ennio.

In 2010 he was nominated as councillor of Camera Nazionale della Moda Italiana and assigned to manage the new media – the Internet. Five years later, he is nominated as President.

Simone Marchetti

Fashion Editor,,, La Repubblica

Beginning as a contributor for Italian fashion magazines and newspapers, Marchetti joined Gruppo Espresso for the launch of Velvet magazine in 2006, and then in 2008 – the first online platform publishing photos and reviews from fashion shows in Milan and Paris. Partnering with Google and Huffington Post USA in 2012, he also initiated interactive multimedia involvement of designers in

Giorgia Longoni

Global e-Commerce Marketing Director, Ray-Ban, Luxottica Group

Holding an Economics degree from Bocconi University, Giorgia has years of marketing experience in blue chip companies in both Italy and the UK. Her past roles include Marketing Director at Google, and Head of Online Stores Marketing at YOOX. Since 2013 she is the Global e-commerce Marketing Director at Ray-Ban, overseeing multichannel campaigns with the aim of deepening consumer relations, drive profitable revenue and consumer acquisition.

Diego di San Giuliano

Board Member, Salvatore Ferragamo

Diego di San Giuliano, born in 1970, sits in the Board of Directors of Salvatore Ferragamo and coordinates the brand’s digital activities.
He started as an analyst for Lehman Brothers and later for Bain, Cuneo & Associati. After taking part in the start-up of, he joined Ferragamo in 2000 as Director of product development of lady shoes. From 2005 to 2012 he was CEO of Sigma Gi S.p.A, distributor of leftover apparel and accessories.

Alice Rock

Industry Manager, Google/YouTube UK

Alice has been at Google for almost 3 years where she is Industry Manager for Beauty advertisers in the UK. Her primary focus is supporting traditional Beauty brands with their transition to Digital. Prior to joining Google, Alice spend over 10 years working in Marketing and Strategy functions for the Technology industry.

Andrea Panconesi


Fashion and innovation are in his DNA: growing up in his grandmother Luisa’s classic store in Via Roma in Florence, he revolutionised it into an avant-garde concept store as early as the 70’s – transforming shop windows into sceneries of experiences that became part of the brand’s identity. was established in 1999, a pioneering endeavour truly ahead of its time, today reaching 4mil visitors monthly from all around the world.

Jarvis Macchi

Digital Director, Brooks England Ltd

Beginning as a contributor for Italian newspapers and after being a consultant, he joined Tod’s as a Global Digital PR Manager. Now he’s the Digital Director of Brooks England Ltd - Selle Royal Spa, an italian group specialized in high-end cycling accessories. He wrote “Luxury 2.0, the digital strategy of luxury brands” (2010) and “Luxury 2.0, digital evolution” (2013), both edited by Lupetti.

Caterina Occhio

Founder, SeeMe

In the first 15 years of her career, Caterina Occhio was a development aid manager specialising in social inclusion. Pioneering the fair luxury movement, in 2012, she founded SeeMe, a brand producing sleek heart-shaped jewellery. All SeeMe hearts are handcrafted by women who have been victims of violence. SeeMe aims to bridge luxury and fair trade and is expanding fast, from heart to heart.

Luca Colombo

Country Manager, Facebook Italy

Luca guides the activities in the Italian market, promoting a strategy directed at evolving the mission of the Social Network: giving people the power of sharing and making the world more open and connected.
He is the head of a dynamic team and is responsible for consolidating the brand in Italy, highlighting its opportunities to businesses and spreading its values. He received a degree in electrical engineering at the Politecnico di Milano

Xavier Court

Associate and Co-founder-in charge of business development & President of the business unit Entertainment, vente-privee

Appointed on 2012 as Vice President of FEVAD, member of the board of Ecommerce Europe, and elected E-Commerce Personality of the Year for 2013, Xavier Court manages communication and business development at He is also President of the business unit vente-privee Entertainment. In 2001 he co-founded, with 7 business partners,, the pioneer and leader of online sales with 1.7 billion turnover in 2014.

Sofia Celeste

Fashion Journalist,, WWD and founder

Working as a staff reporter for Dow Jones Newswires, a contributor to the Wall Street Journal and the head of her own online magazine, Sofia writes extensively about the evolution and economic hurdles in the Italian fashion, retail and textile industry. She also freelances for WWD and is the Milan Correspondent for NOWFASHION.COM.

Alberto Premi

Designer, Alberto Premi Design

Alberto Premi was born in 1992 in Brescia whose passion for shoes was ignited by his father’s thirty-year career as a shoe model maker. He graduated in Technological Styling from ITS Machina Lonati in 2013, soon winning Who is On Next Uomo 2014, presenting at Pitti Italics, and being given the MINI Fashion Award. Thanks to this, he showcased his first capsule collection for the MINI URBAN PERSPECTIVES exhibition during Milan’s Design Week.

Toni Thorimbert


Swiss-born Toni Thorimbert began his career in Italy in the mid-70s as a politically involved reportage photographer, later embarking into the world of fashion photography. He won his first award at age 20, one of many throughout his 40 years of work. Thorimbert has contributed to define the image of many global magazines and brands, and has exhibited worldwide. In 2007 he also launched the blog “Thorimbert, the blog behind the images”.

Angelo Liverani

Industry Head - Automotive and Fashion Luxury, Google Italy

After a Degree in International Relations, he began his career creating sales networks in DeAgostini. In 2001 he launched his own digital start-up company and after seven years, he comes into Google Italy. Here he holds positions of direct responsibility towards the largest communication agencies and verticals.
Today he is responsible for the Automotive and Fashion Luxury Brands industries.

Francesco Bottigliero

CEO, FieraDigitale,

With a degree in Economics & Management from Bocconi, his fashion career began after a decade in the digital arena around the world.
He is now the CEO of FieraDigitale, company co-founded and co-owned with Pitti Immagine, heading, a platform with over 1.3k fashion brands and 30k global buyers.
He is also the Chief Digital Officer of Brunello Cucinelli, managing all of its Information Technology, Digital and eCommerce projects.

Katie Baron

Head of Retail, Stylus

Formerly a fashion producer, Katie is an author, journalist, trends forecaster and creative content consultant.

Thanks to a series of key roles within a host of thought-leading creative businesses including Liberty, Harpers Bazaar UK magazine & integrated creative agency Yellowdoor, Katie has been in the rare position of being the brand, the brand agency and now a brand strategist.