Where Brands Meet the Best New Tech

“An important dialogue between fashion and technology.” - VanityFair.it


Previous attendees include

“I don’t think you’ll find another event which brings together both the industry, the entrepreneurs and the right mindset”
William Kim, CEO AllSaints

“Fashion and Tech is not something that will happen. It’s already happened”
Franca Sozzani, Editor-in-Chief, Vogue Italia

“I was delighted to attend. There’s people from every country here. You feel that you’re in the place that you should be”
Lulu Guinness, Designer

“The fashion industry is not moving so quickly in technology. With this event we can understand it all better”
Renzo Rosso, CEO, Diesel, OTB

Tickets are on sale now

”Retail Everywhere, Everywhen, Everyhow“,
this year's theme explores the new possibilities of omnichannel.
Your ticket to Decoded Fashion gives you access to its startup competition, mentorship hub, keynotes, panels and after-party connecting decision-makers in Fashion, Beauty and Retail with the world's best emerging and established technology companies.


The Fashion Pitch

Do you have a B2B idea that could revolutionise the fashion and retail industry? A global startup competition for the fashion and retail industry, giving early stage startups unprecedented exposure and the rare chance to pitch their new businesses to a panel of recognised leaders in the fashion, retail and technology space.

There can only be one winner.


Mentorship Hub

At the Mentorship Hub, entrepreneurs can sign up for a limited number of face-to-face meetings with various executives from the Fashion & Retail industry.

See our growing list of attending mentors:

Digital Director

Worldwide Digital Director

Ecommerce Director

Online and Retail Operation Manager Europe

Digital Project Coordinator



Media Partners