Milan Summit 2017
Presented by - Nov 14-15

2017 Attendees Included

Jennie Baik

CEO and Co-Founder, Orchard Mile

She is an avid consumer technology and next generation retail strategist and currently serves as the CEO and Co-Founder of Orchard Mile. Previously, she was the Head of Strategy for Burberry Americas, and held various positions at Omnicom Group, including Director of Strategy & Business Development. Jennie holds a Masters degree from Harvard Business School and a BBA/BA in Business Honors and Plan II from the University of Texas.

Arthur Arbesser

Creative Director, Fay

Born and raised in Vienna, Arthur moved to London to study Womenswear at Central Saint Martins College and then to Milan to work for Giorgio Armani for over 7 years. He launched his namesake womenswear label in 2013, winning Vogue Italia and Altaroma’s prestigious competition “Who is on Next?” with his second collection. Now also the Creative Director of Fay, he continues the search for his very own, individual aesthetic.

Claudio Marenzi

President, Pitti Immagine

A passion for contemporary art & sport, and a mission: to testify to the best of Made in Italy.
He relaunched the brand established by his father, Herno, as its CEO from 2007 and President from 2011. Today Herno is an internationally recognized luxury brand with €76mil of sales in 2016. He is also the newly-appointed President of Pitti Immagine, the Chairman of Confidustria Moda, and leads both Sistema Moda Italia and Ente Moda Italia.

Nina Shariati

Transparency Responsible, H&M

She is currently Transparency Responsible at H&M’s Sustainability Department driving the overall collaboration with SAC, as well as projects related to transparency. During her 10 years within H&M, she has had various positions such as Buying Strategist in Stockholm, Product Developer in in Bangladesh and Purchasing Manager in Shanghai. She is a textile engineer graduate from School of Textile in Borås.

Ajlan Nihat Gun

Vice President Digital Commerce, Al Tayer Retail

Ajlan is in charge of Digital Commerce in Al Tayer Retail, leveraging his international consulting background and multidimensional retail experience to incubate new digital businesses within the division.
Prior to joining Al Tayer Group in 2015, he worked in Accenture as Senior Manager of Digital Strategy in several countries including Turkey, Japan, Switzerland, Italy and UAE, acquiring extensive Digital, Fashion, and Retail know-how.

Francesca Pedrazzi

Country Manager Italy, Vestiaire Collective

With years of experience in Digital Strategy, Francesca is Country Manager Italy at Vestiaire Collective, the leading online platform for buying and selling luxury pre-owned fashion.
A former blogger and influencer, Francesca's previous roles include responsibilities at Ermenegildo Zegna, Louis Vuitton in Milan and then Paris and L'Oréal Italy, where she led the digital transformation in within the Professional Products Division.

Lee Wood

Creative Director, Dirk Bikkembergs

Appointed Creative Director of Dirk Bikkembergs in 2016, Lee is responsible for all aspects of the brand profile of Dirk Bikkembergs & Bikkembergs. Prior to this position, he had launched his own brand, L72, which won the “Who Is On Next” award in 2015, opened a consultancy studio, StudioL72, and worked in Versace for 16 years with various senior creative roles including Chief Designer of Versus womenswear and Head of License Accessories.

Pascal Morand

Executive President, Fédération de la Haute Couture et de la Mode

Mr. Morand began his current role in 2016, prior to which he held the positions of Deputy General Director of the Paris Chamber of Commerce & Industry, Dean of ESCP Europe, General Director of the Institut Français de la Mode, and worked on various projects dealing with economic innovation. He is also a Professor at ESCP Europe and a member of the National Academy of Technologies of France, having written numerous articles and books.

Emily Hopcroft

Luxury Industry Manager, Google

As Luxury Industry Manager at Google London, she works with the largest luxury fashion, jewellery and beauty clients, advising them on marketing strategy, international expansion, user experience, branding excellence and disruptive creative partnerships. Before Google, she spent 7 years working in luxury publishing in multiple roles at Hearst and Conde Nast, most recently as Branding Director at Harper's Bazaar and Town & Country.

Luca Martines

CEO, Reda Rewoolution

Luca joined the REDA 1865 Group as CEO of REDA Rewoolution in 2017. Prior to this, he held several roles in the YOOX NET A PORTER Group from 2005-2017 including Web Marketing and CRM Director, General Manager Asia Pacific, and President of YOOX and TheOutnet. In earlier years he also worked for, a start-up of Dixons Group, as Business Development Manager for Southern Europe gaining valuable experience in web marketing and CRM.

Anit Van Eynde

VP Brand Marketing, Levi Strauss & Co. Europe

As VP of Marketing and part of the Leadership Team for Levi’s® in Europe, Anit builds strong consumer-focused engagement and activation platforms, leading cross-functional international teams, and delivering high ROI brand-building programs. She has in-depth understanding of consumer trends and constantly changing environments. Anit has been in Levi Strauss since 2012 holding various senior roles, prior to which she worked at Nike EU.

Edward Buchanan

Creative Director, Sansovino 6

Ohio-born designer Edward Buchanan is a graduate of NY Parsons School of Design and is a sought-after consultant working under The moniker THESITUATION. In 2009, he launched Sansovino6: a creative knitwear brand that has since evolved into a transversal all-knitted collection, snapped up in Europe, the US, and Japan. Amongst his previous roles in fashion, he was design director of Bottega Veneta for 6 years from 1995.

Tommaso Saronni

Director Digital, PR & Social for Italy, Adidas Group

With a degree in Astrophysics, he works in adidas since 2005, covering different Marketing roles of increasing responsibility over the years. He worked as a Product Manager in Football, and then as Sr. Brand Manager, organising communication and advertising campaigns. In 2015 he took the role of Director Digital, PR & Social for Italy with full responsibility of all publishing activities and the development of communication strategies.

Paolo Mascio

President Online Flagship Stores, YOOX NET-A-PORTER GROUP

Paolo Mascio leads the Online Flagship Stores “Powered by YOOX NET-A-PORTER GROUP”. He previously led the In-Season division of YOOX Group prior to its 2015 merger with THE NET-A-PORTER GROUP.
Paolo began his career in consumer goods with Kraft and Coca-Cola before taking a number senior roles at radio business L’Espresso and then Mandarina Duck.
Paolo is a graduate of Milan’s Luigi Bocconi University where he studied economics and commerce.

Giampietro Baudo

Editor-In-Chief Fashion & Business Development, Esquire Italia | Fashion & Luxury Columnist MFF

He was appointed Editor-In-Chief Fashion & Business Development Esquire Italia in October 2017. Previously he was the Editor-In-Chief of MFFashion for 10 years, where he still covers the role of Fashion & Luxury Columnist. In his career, he was also the Managing Editor of L'Uomo Vogue, Vogue Sport and Vogue Tessuti, Curator of Eccellenza Italia, and Creative Director of Ladies. He is also a curator for various global fashion exhibits.

Karinna Nobbs

Chief Futurist, Holition

She is the Chief Futurist at Holition, a London based creative technology agency focused on emerging technologies and AR for the luxury and beauty sectors. Karinna is a published academic author who researches and lectures at London College of Fashion, Antwerp Management School and ESCP Europe. Her areas of specialism include experiential innovation strategy, and the digitalisation of retail formats and immersive sensory environments.

Jessica Michault

Fashion Journalist,

For twenty years she has covered everything in the world of fashion, from the red carpets of Hollywood to the Haute Couture collections in the City of Light. Most notably, Jessica was the Online Style Editor of The International Herald Tribune, and worked for 16 years alongside one of the leading experts and most respected journalist in the field, Suzy Menkes.

Franck Negro

Managing Director Southern Europe, Yext

Franck began his career at Canon France and then Xerox France. In 1997, he joined Adobe Systems France, where he successfully negotiated its business model transformation from the sale of perpetual licenses to the sale of software subscriptions. In 2015, Franck joined Experian Marketing France where he became COO and then Managing Director. He is the Managing Director Southern Europe at the software company Yext (NYSE) since February 2017.

Riccardo Vannetti

Tutorship Director, Pitti Immagine

Graduated in History of Art at the University of Siena, he worked as freelance journalist for publications such as L’Uomo Vogue, MF Fashion, L’Officiel Hommes. He held management-level positions with global firms and then joined Lagente – a company managing fashion designers and creative profiles offering them strategic consulting – working as COO and Executive VP. He recently joined Pitti Immagine as the Director of the Tutorship division.

Krister Karjalainen

Global Director Media, Digital & e-Commerce, Safilo Group

Krister leads the digital strategy of Safilo Group, one of the largest eyewear companies globally that manufactures and distributes for a variety of labels. He is an award-winning marketer with +15 years’ experience working for companies like IKEA, Nokia and P&G as Head of Digital, where he developed a deep understanding of how digital marketing fulfils business goals with even doses of logic, strategic thinking and open-minded creativity.

Francesco Bottigliero

CEO, & FieraDigitale

With a degree in Economics & Management from Bocconi, his fashion career began after a decade in the digital arena around the world. He is now the CEO of FieraDigitale, company co-founded and co-owned with Pitti Immagine, heading, a platform with over 1.3k fashion brands and 30k global buyers. He is also the Chief Digital Officer of Brunello Cucinelli, managing all of its Information Technology, Digital and eCommerce projects.