Milan Summit 2017
Presented by - Nov 14-15

Past Attendees

Jennie Baik

CEO and Co-Founder, Orchard Mile

She is an avid consumer technology and next generation retail strategist and currently serves as the CEO and Co-Founder of Orchard Mile. Previously, she was the Head of Strategy for Burberry Americas, and held various positions at Omnicom Group, including Director of Strategy & Business Development. Jennie holds a Masters degree from Harvard Business School and a BBA/BA in Business Honors and Plan II from the University of Texas.

Claudio Marenzi

President, Pitti Immagine

A passion for contemporary art & sport, and a mission: to testify to the best of Made in Italy.
He relaunched the brand established by his father, Herno, as its CEO from 2007 and President from 2011. Today Herno is an internationally recognized luxury brand with €76mil of sales in 2016. He is also the newly-appointed President of Pitti Immagine, the Chairman of Confidustria Moda, and leads both Sistema Moda Italia and Ente Moda Italia.

Ajlan Nihat Gun

Vice President Digital Commerce, Al Tayer Retail

Ajlan is in charge of Digital Commerce in Al Tayer Retail, leveraging his international consulting background and multidimensional retail experience to incubate new digital businesses within the division.
Prior to joining Al Tayer Group in 2015, he worked in Accenture as Senior Manager of Digital Strategy in several countries including Turkey, Japan, Switzerland, Italy and UAE, acquiring extensive Digital, Fashion, and Retail know-how.

Francesca Pedrazzi

Country Manager Italy, Vestiaire Collective

With years of experience in Digital Strategy, Francesca is Country Manager Italy at Vestiaire Collective, the leading online platform for buying and selling luxury pre-owned fashion.
A former blogger and influencer, Francesca's previous roles include responsibilities at Ermenegildo Zegna, Louis Vuitton in Milan and then Paris and L'Oréal Italy, where she led the digital transformation in within the Professional Products Division.

Pascal Morand

Executive President, Fédération de la Haute Couture et de la Mode

Mr. Morand began his current role in 2016, prior to which he held the positions of Deputy General Director of the Paris Chamber of Commerce & Industry, Dean of ESCP Europe, General Director of the Institut Français de la Mode, and worked on various projects dealing with economic innovation. He is also a Professor at ESCP Europe and a member of the National Academy of Technologies of France, having written numerous articles and books.

Scott Sinclair

Industry Manager, Google

He is an Industry Manager at Google & YouTube and a specialist in digital advertising within the luxury fashion sector. Scott focuses on enabling online and offline luxury retailers to maximise the impact of their digital strategy across multiple Google platforms including Search, YouTube, Mobile and the Display Network.

Tommaso Saronni

Director Digital, PR & Social for Italy, Adidas Group

With a degree in Astrophysics, he works in adidas since 2005, covering different Marketing roles of increasing responsibility over the years. He worked as a Product Manager in Football, and then as Sr. Brand Manager, organising communication and advertising campaigns. In 2015 he took the role of Director Digital, PR & Social for Italy with full responsibility of all publishing activities and the development of communication strategies.

Paolo Mascio

President Online Flagship Stores, YOOX NET-A-PORTER GROUP

Paolo Mascio leads the Online Flagship Stores “Powered by YOOX NET-A-PORTER GROUP”. He previously led the In-Season division of YOOX Group prior to its 2015 merger with THE NET-A-PORTER GROUP.
Paolo began his career in consumer goods with Kraft and Coca-Cola before taking a number senior roles at radio business L’Espresso and then Mandarina Duck.
Paolo is a graduate of Milan’s Luigi Bocconi University where he studied economics and commerce.

Fay Cowan

Brand & Content Director, Decoded Fashion & Beauty

Fay is the Brand & Content Director for Decoded Fashion a global event series creating innovative events for the fashion, beauty, retail and technology industries. Her role within Decoded Fashion sees her driving brand strategy & leading on content creation worldwide.
Before joining Decoded Fashion, she has worked with various luxury fashion brands & fashion tech startups.

Jessica Michault

Fashion Journalist,

For twenty years she has covered everything in the world of fashion, from the red carpets of Hollywood to the Haute Couture collections in the City of Light. Most notably, Jessica was the Online Style Editor of The International Herald Tribune, and worked for 16 years alongside one of the leading experts and most respected journalist in the field, Suzy Menkes.

Riccardo Vannetti

Tutorship Director, Pitti Immagine

Graduated in History of Art at the University of Siena, he worked as freelance journalist for publications such as L’Uomo Vogue, MF Fashion, L’Officiel Hommes. He held management-level positions with global firms and then joined Lagente – a company managing fashion designers and creative profiles offering them strategic consulting – working as COO and Executive VP. He recently joined Pitti Immagine as the Director of the Tutorship division.

Krister Karjalainen

Global Director Media, Digital & e-Commerce, Safilo Group

Krister leads the digital strategy of Safilo Group, one of the largest eyewear companies globally that manufactures and distributes for a variety of labels. He is an award-winning marketer with +15 years’ experience working for companies like IKEA, Nokia and P&G as Head of Digital, where he developed a deep understanding of how digital marketing fulfils business goals with even doses of logic, strategic thinking and open-minded creativity.

Francesco Bottigliero

CEO, & FieraDigitale

With a degree in Economics & Management from Bocconi, his fashion career began after a decade in the digital arena around the world. He is now the CEO of FieraDigitale, company co-founded and co-owned with Pitti Immagine, heading, a platform with over 1.3k fashion brands and 30k global buyers. He is also the Chief Digital Officer of Brunello Cucinelli, managing all of its Information Technology, Digital and eCommerce projects.

Alfredo Orobio


Alfredo founded AWAYTOMARS - an online platform to promote co-creation, design-thinking and profit sharing - in 2015. Since its launch, it has been highlighted by the press as one of the most innovative uses of tech in fashion. Alfredo, an International Relations graduate, has worked in management, marketing, innovation and digital intelligence, holding senior executive roles at São Paulo's MCF Consulting, Havas Group and Frescobol Carioca.