Milan Summit 2017
Presented by - Nov 14-15

& Articles

Nordstrom’s Service-Only Store, LA

Decoded Fashion

In the relentlessly evolving ecommerce space, it’s imperative that ecomm-savvy brands and retailers stay ahead of the game, because nothing’s a given. We take a look at a handful of companies that are owning the online space by finding their USPs, capitalising on personalisation and reinventing the resale market.

The Intensity of It All


With winds of 298 km/h, Hurricane Irma unleashed liquid hell last month on Florida, Cuba, Turks and Caicos, Saint Martin and Puerto Rico. The damage was so widespread that even the biggest global warming naysayers and sceptics were jolted out of their state of stubborn disbelief.

As the world’s top culprit of environmental pollution, second to oil, fashion felt the heat too, as the disaster reminded the industry of its participation in the deterioration of the planet.

Does Authenticity Exist in an Influencer-Led World?

Decoded Fashion

While the ‘unfiltered’ movement on social media – the concept of being ‘real’ in a virtual world – can often seem contrived, it’s safe to say that consumers are more likely to buy into a brand that uses ‘relatable’ influencers in their marketing strategies than those who opt to work with regular celebrities or models. Here, we unpack the business of influencer marketing, and consider where this lucrative sector will head in the future. As consumer eyes are starting to open to ‘pay-to-play’, will influencers’ authenticity begin to diminish?

Cryptocurrency: An Italian Startup Wins the Race


Cryptocurrency is all the rage these days – with everyone from Chinese oligarchs to college kids stampeding into the unregulated waters of virtual currency.

By contrast, big e-commerce players have been slow to embrace the revolution which through payment systems like BitPay makes it easier for online retailers to skirt fees associated with credit card transactions. In addition, it is also a way to protect the consumer’s identity.

What’s the best way to approach artificial intelligence technology?

Decoded Fashion

“To remain at the cutting-edge, luxury brands must learn to harness AI to pioneer new and meaningful experiences with consumers,” Marc Close, CEO of bespoke apparel platform Bespokify, wrote for the Business of Fashion last month in an op-ed entitled ‘Technology is Eating Fashion.’ With large retailers, including Amazon and ASOS, jumping on the AI bandwagon, Close has a point. But, for those yet to dip their toes into the water, what’s the best way to approach artificial intelligence technology? Here, we look at some companies that are embracing – and creating – AI tech in different ways.

Concierge Commerce: The Future of Online Beauty Experiences?

Decoded Fashion

Look back a few years and you’d be pressed to find a beauty brand outside of the luxury market that offered personalised, VIP-feel experiences to its customers. Now, however, mass market brands are able to use tools like social media to forge deeper relationships with their customers, whatever their average spend. Here, we take a look at ‘concierge commerce’, targeted content creation and personalised shopping experiences.

Launchmetrics: The Power of Data


At first blush, amino acids and pineapple peels seem like unlikely components of luxury goods, but as science and fashion strive to bridge their two diverse worlds, a sustainable fashion industry may become more than a pipe dream.
Science and fashion have yet to walk hand-in-hand on the same path. At MIT’s Media Lab, scientists and researchers believe that one day, the two may achieve this goal.

Rimmel has launched a voice-activated make-up app

Decoded Fashion

British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is also amplified with voice activation.