Milan Summit 2017
Presented by e-PITTI.com - Nov 14-15

Interviews
& Articles

Visual Search Technology: The Next Big Thing in Fashion Retail?

Decoded Fashion

We live in a visual-centric society. Words are commonly replaced with emojis, teenagers keep up with the news through Snapchat Discover channels, and our Facebook feeds are now cluttered with videos and Instagram embeds instead of lengthy status updates. It makes sense, then, that our online research habits are moving the same way. Visual search technology is on the rise, and it’s a particularly promising prospect for the image-focused fashion retail sector.


‘Second Life’ Retail Concepts: Repair, Resell, Recycle

Decoded Fashion

Responding to a generation of consumers oversaturated with ‘stuff’, shrewd brands are tapping into the global growing desire for sustainable business practices and an upheaval of throwaway culture – with ‘loop-closing’ retail concepts anchored in repair, recycling and recommerce.


Retail Shopping: The Digital, Physical and the Phygital

FAIRPLAY at e-PITTI.com

Augmented Retail. It’s been coming for a long time.
With fewer in-store models and sizes, the traditional retail space has become more of a showroom, showcasing more bestsellers than full-range collections. Consumers are increasingly encouraged to make more sales transactions online, at times with the help of in-store sales clerks.


Value Versus Volume: The Branded Journey

Decoded Fashion

Gen Z consumers are more interested in brand authenticity than their predecessors, meaning that brands are increasingly prioritising their core values – rather than the expansion of product volume – to drive global growth and profit from the inside out. Here, we consider the ways fashion brands are building their fan bases through storytelling, digital engagement, store staff education and more.


Achieving Cult Beauty: Indie Brands Rule

Decoded Fashion

The democratisation of the beauty business has ushered in a new wave of niche brands that are beginning to dominate the market. Cult beauty is booming, and we haven’t yet reached its peak. Here, we take a look at some of the savvy beauty brands that have found success in keeping up with digital trends and the lucrative millennial market.


2017: Fashion & Luxury Face A Year of Uncertainty

FAIRPLAY at e-PITTI.com

Luxury goods and the small and medium sized firms that support its backbone, are speechless when it comes to making forecasts for 2017. Everything from terrorism to global warming will impact revenues for the sector this year.


Retail & IoT: Product Meets Service

Decoded Fashion

The evolution of IoT technology, where devices and digitised products can communicate with one another, is creating a rich new world of brand engagement opportunities. Smart products are linking to reviews, content, rewards and provenance traceability – extending brand reach far beyond purchase.


Community Comes First: The New Retail Norm

Decoded Fashion

Fashion still matters to the new generation of shoppers but, for brands, adopting a ‘style over substance’ approach to retailing is no longer enough. Consumers see more value than their predecessors in emotional empowerment – and nothing forms a stronger bond between the brand and their consumer than sharing experiences and feeling a sense of community. Because of this, brands are having to rethink their in-store and online output, with a newfound focus on building a retail environment that can satisfy the inspired (if a little distracted) minds of their target market.


Gap X Tango: Advanced AR Dressing Room Concept

Decoded Fashion

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size. The concept, Dressing Room by Gap, was developed in partnership with San Francisco-based 3D avatar developer Avametric and Google – the latter deploying its AR platform Tango, which uses camera devices to overlay images onto a physical space in real-time, not unlike the Pokemon Go mobile game.


Ishkar: Craft from Countries at War

FAIRPLAY at e-PITTI.com

Once a stop on the historic Silk Road, Afghanistan’s rich artisan culture has been disrupted by decades of war and political unrest. And while bombs continue to disrupt daily life in Afghanistan, it hasn’t stopped the culture and the nation’s artisans from enduring.