Milan Summit 2017
Presented by e-PITTI.com - Nov 14-15

Interviews
& Articles

Gap X Tango: Advanced AR Dressing Room Concept

Decoded Fashion

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size. The concept, Dressing Room by Gap, was developed in partnership with San Francisco-based 3D avatar developer Avametric and Google – the latter deploying its AR platform Tango, which uses camera devices to overlay images onto a physical space in real-time, not unlike the Pokemon Go mobile game.


New Loyalty for the Always-On Consumer

Decoded Fashion

Today’s consumers are spoilt for choice, with an endless number of brands to choose from, most of them offering discounts to lure in new shoppers. And therein lies the tyranny of choice: when we have so many options, staying loyal to a mere handful of brands seems impossible, especially when social media – and the digitisation of the fashion industry in general – means that new brands can be conceived overnight.


The Best of 2016: Tech and Fashion Highlights

FAIRPLAY at e-PITTI.com

Looking back, 2016 year was a disruptive year in terms of game-changing events that will alter the fashion industry forever. The rise in mobile commerce, the rapid revolution of online storytelling, the growing importance of big data to e-tailing, as well as gender-blended shows and the See Now Buy Now phenomenon.


Fabletics: Subscription E-tail Gets Experiential

Decoded Fashion

US athleisure e-tailer Fabletics has introduced an experiential component to the upper level of its two-tier subscription model – giving ‘VIPs’ exclusive access to shoppable fitness videos and discounts on wellness retreats and products.


Price Negotiation Tech Plays to Disloyalty Culture

Decoded Fashion

Boosting conversion rates and keeping even the most budget-conscious shoppers on board, US multi-brand watch e-tailer Savvy Watch has introduced PriceWaiter – an e-commerce price negotiation technology. The plug-in tech delivers call-to-action prompts in two places: a pop-up window (‘Leaving already? Time to make an offer!’) that appears when a customer is on the cusp of leaving the site; and, as a gentler nudge, a ‘Make an Offer’ button below the ‘Buy Now’ tab.


The Biodegradable Shoe

FAIRPLAY at e-PITTI.com

The fashion and apparel industry has started to take some accountability for the millions of tons of clothing tossed into landfills every year. And the sports wear industry is no exception, since they often use synthetic polymers to make their performance wear. That’s why adidas has just unveiled a biodegradable sneaker with AMSilk, a German company that produces synthetic spider silk called biosteel.


Feminism-Fuelled Retail

Decoded Fashion

Continuing to fuel discussion surrounding the female empowerment that’s now so important to brands, a wave of retailers have unleashed store-based concepts designed to celebrate women, offer support and spotlight entrepreneurial opportunities.


Ishkar: Craft from Countries at War

FAIRPLAY at e-PITTI.com

Once a stop on the historic Silk Road, Afghanistan’s rich artisan culture has been disrupted by decades of war and political unrest. And while bombs continue to disrupt daily life in Afghanistan, it hasn’t stopped the culture and the nation’s artisans from enduring.


CES 2017: Fashion and Beauty Tech Round-up

Decoded Fashion

For some of us, January is a slow month, but not so in the world of tech, for which the start of a new year means the return of CES, the annual Las Vegas-based consumer electronics show. CES 2017 saw the opening of The Fashionware Show, a dedicated fashion tech showcase comprising of three runway shows, which helped to put fashion firmly on the agenda for 2017 along with the launch of a dedicated Beauty Tech stream. Here’s our roundup of this year’s CES fashion and beauty standouts.


Rapid Custom Retail: Yun Eyewear Flagship, Berlin

Decoded Fashion

How will the seenowbuynow phenomenon forever alter the fashion calendar as we know it? Why is fashion driving innovation in social media data and analytics? Why are some retailers opting out of e-commerce? The Decoded Fashion Milan summit, set to unfold November 15 and 16 at Talent Garden Milano Calabiana, will answer these questions and more.