Milan Summit 2017
Presented by - Nov 14-15

“The Summit has a constructive ambience to it: a lot of attention is given to innovation and young entrepreneurs in order to facilitate new connections with established companies and help all players to interpret the true needs of retailers and fashion brands.”

Vogue Italia



The Front Row Pitch launches at Decoded Fashion Milan presented by this year!


Showcasing the latest startups on the scene looking to change the face of fashion, retail and beauty, the challenge will see these new businesses pitching their tech live in front of top industry stakeholders, giving them the chance to get discovered by global brands and top tech players.


How Does It Work?


Think Shark Tank, think The Voice: Startups will have 5 minutes

to demo and pitch their tech solution LIVE in front of industry experts and important decision-makers, as well as the rest of the Decoded Fashion audience.


Armed with Yes & No paddles, they will provide quick-fire candid feedback to push the startups to a mainstage presentation.


Who Will Be Present?


All summit attendees will have access to these presentations, which take place during the networking breaks of the summit, guaranteeing all eyes on these top startups!

The FROW Startups


Brandheroes is digitalising word-of-mouth marketing on a global scale, by activating local micro influencers as brand ambassadors. With a software built upon a deep integration to Instagrams API of location, they can identify the most influential people, in various target groups, within a radius of 10.000 meters of any given address. This has allowed them to gather over 14.000 micro influencers in 140 cities globally, making Brandheroes the largest local influencer marketing service in the world. They are tapping into the huge potential of engaging local personalities as ambassadors, leveraging their credibility and authenticity that ordinary people truly identify with.



Flowbox is a visual marketing platform that streamlines marketing and commerce work. It enables brands to use user-generated content in their marketing and in their e-Commerce environment by creating flows made of lifestyle images from customers, influencers or from accounts in social media. This makes conversions, time on site and product discovery go through the roof! Flowbox, make social sell. will revolutionize lookbooks as a content marketing conversion tool. A “Mobile First” swipe magazine with fast visual
content overviews. Brands can include all their Visuals: Pictures, Videos, Advertising into one complete interactive content advertising magazine all combined with Google indexable interactive text. Increase Conversion Rates via Click Through Links to webshops and websites. Distribute via links and add and remove content at all times. Make use of social media share functions on all pages. The universal mobile first design assures usability on all internet platforms.



Luxferity is a social sphere for those who value sophisticated lifestyle. Recognising the outmost importance of offline retail, they focus on the connection between renowned luxury brands and their customers in international prime spots using digital. Luxferity creates an innovative social media platform for the entire high-end luxury segment. Beginning with digital experience they connect customers with the luxury brands to arrange unique and customized in-store visits, and establish a modern lifestyle community around these brands.